Ford edge discontinuation: why this beloved suv is going away

The Ford Edge, a popular midsize SUV, has been a staple in Ford’s lineup for over a decade. However, recent news has emerged that the Edge will be discontinued after the 2023 model year. This has raised questions among consumers and automotive enthusiasts alike: why is Ford Edge being discontinued? In this comprehensive blog post, we delve into the reasons behind Ford’s decision to phase out the Edge.

Changing Market Trends

The automotive industry is constantly evolving, and consumer preferences are shifting. In recent years, there has been a noticeable trend towards smaller, more fuel-efficient vehicles. This shift is driven by rising gas prices, environmental concerns, and the increasing popularity of urban living. As a result, demand for midsize SUVs like the Edge has been declining.

Focus on Electric Vehicles

Ford has made a strategic decision to prioritize the development and production of electric vehicles (EVs). The company is investing heavily in its EV lineup, with plans to introduce several new models in the coming years. This focus on EVs means that Ford is shifting resources away from traditional gasoline-powered vehicles like the Edge.

Competition from Newer Models

The midsize SUV segment is highly competitive, with numerous automakers offering compelling options. In recent years, several new models have been introduced that offer features and capabilities that surpass those of the Edge. These newer models have made it increasingly difficult for the Edge to stand out in the marketplace.

Production Costs and Supply Chain Issues

The automotive industry has been facing significant production costs and supply chain issues in recent years. These challenges have made it more expensive to produce vehicles like the Edge. Additionally, the global semiconductor shortage has impacted the production of vehicles across the industry.

Declining Sales

Despite the Edge’s popularity in the past, sales have been declining in recent years. This decline is due to a combination of factors, including the changing market trends, increased competition, and production costs. As a result, Ford has decided to discontinue the Edge in order to focus on more profitable models.

Future of the Ford SUV Lineup

While the Edge is being discontinued, Ford has emphasized that it remains committed to the SUV segment. The company is expected to introduce new SUV models in the coming years that will meet the evolving needs of consumers. These new models are likely to be more fuel-efficient, feature-rich, and technologically advanced.

In a nutshell: The End of an Era

The discontinuation of the Ford Edge marks the end of an era for the midsize SUV. However, it also represents Ford’s commitment to innovation and its focus on the future of mobility. As the automotive industry continues to evolve, Ford is well-positioned to adapt and meet the changing demands of consumers.

What People Want to Know

Q: When will the Ford Edge be discontinued?
A: The Ford Edge will be discontinued after the 2023 model year.

Q: Why is Ford discontinuing the Edge?
A: Ford is discontinuing the Edge due to changing market trends, a focus on electric vehicles, competition from newer models, production costs, declining sales, and supply chain issues.

Q: What will replace the Ford Edge?
A: Ford has not yet announced a direct replacement for the Edge. However, the company is expected to introduce new SUV models in the coming years.

Q: Can I still buy a new Ford Edge?
A: Yes, you can still buy a new Ford Edge from dealerships until the 2023 model year is sold out.

Q: What are the alternatives to the Ford Edge?
A: There are numerous alternatives to the Ford Edge in the midsize SUV segment, including the Honda Passport, Toyota Highlander, Hyundai Santa Fe, and Kia Sorento.